What is a Blogger Worth?

When I was at Blissdom 09, one of the hot topics was monetizing your blog. If you were following along on Twitter, you might have seen a flurry of women trying to figure out how much the panelists are making from their blogs. Was there a certain threshold of blog traffic needed to start monetizing? Are ads the only way to make money? How do we deal with PR people wanting to work with us, and do we charge for product reviews?

Yes, it’s been two weeks since Blissdom and I’m just now getting to the topic. I like to take my time thinking these things through. Here are my thoughts:

[Before we go any further, I’ll add that I’m NOT an expert by any definition.]

1. Blog primarily because you love the subject.

Making an income should be your second priority. Write what you know and give something useful to your readers. Care about the community you’re in.

I’m hoping that the majority of these women already had their own blogs, writing about topics they enjoy. Because I think the first lesson of monetizing your blog is to be writing for the love of the subject. If you start a blog with the intention of only making money, you’re likely to get burned out quickly. Have a plan that doesn’t involve money – I write this blog because I love writing about my family, and I have my reviews blog because I love trying out new things and sharing my opinion with others.

2. Use your traffic and your influence to determine your worth when approaching or being approached by advertisers.

Once you do feel you’re ready to add some advertising or reviews to your site, where do you begin? How much do you charge? I remember when I received my first request for a private ad, I had no idea what to charge. Is $5 a month good, or am I selling myself too cheap? If I ask for $25, will I be laughed at?

Thankfully, Dawn from KaiserAlex recently cracked the DaVinci code and revealed a formula you can use to get an idea of what you should be charging. It’s such a simple formula – I wish I had it a year ago! The formula is based on your traffic, and while it’s not perfect, it’s a very good start.

Speaking of traffic: traffic is an issue that many people feel touchy about. Kim Moldofsky recently wrote about being asked for her traffic numbers from a PR company, and how bothered she was that they started this new relationship with a demand for her traffic numbers. It’s OK to protect your traffic stats – you shouldn’t have to give them out to everyone who asks. (Obviously, if you’re joining an ad network or specifically asked to be a part of a PR campaign, you will need to supply your traffic numbers.)

I’m not one to go shouting my traffic stats to everyone, mostly because I feel there’s more to me than the numbers Google Analytics shows me. My reach as a blogger is not completely based on numbers – anyone can have a high traffic month from dumb Google searches for “Paris Hilton naked”. My traffic may be lower than some, but I may have more dedicated readers than someone with lots of traffic.

I also have a decent number of subscribers who read but may not always click through. And beyond my blog, I have other outlets that increase my value: I have a decently large following on Twitter, I use StumbleUpon, I network on Facebook, and I write for other blogs. I also attend blog conferences that give me the chance to network with others and share what I know.

So what am I worth as a blogger? I still don’t know for sure. I’ve figured out an advertising rate I’m comfortable with, and I know how much I’m paid to write at SavvySource. I occasionally am paid for the time I put into product reviews, but that payment is usually an Amazon gift card, and often I’m given nothing more than the product itself. I’m comfortable with the rules I’ve established with PR companies. (Note to self: publish my PR guidelines on my blog soon. Do as I say, everyone…)

3. If you want to make this a full-time living, consider looking for paid blogging positions.

Several people at Blissdom wanted an idea of how much money can be made by blogging. No one was willing to share specific income numbers, and since income is still very much a taboo subject to talk about in our society, I wouldn’t expect them to do that. I actually told everyone on Twitter how much I made in 2008 – not because I wanted to show-off (and it wasn’t an amount high enough to even call showing off), but because this isn’t full-time for me. If I was making my primary living from blogging, I might be a little more cautious about telling the world, too.

I’d also caution readers that I think very few people can make a decent amount of money blogging just through advertising and affiliate programs. I’d bet that many who do make a full-time income writing are making a large share of their money through being paid to write for others. My ad income is enough to pay one utility bill each month – but I make more than double that by writing for others. Mir has pointed out more than once that a lot of her income is from her freelance writing, not directly from her blog.

Problogger has a good listing of paid blogging gigs, but often the ones you’re likely to enjoy the most come from contacts you already have. I found my SavvySource job because I already followed the hiring editor – CityMama – on Twitter. If someone is looking for bloggers in your content area, you’ll find out first from those in your niche.

4. If all you think about is new ways to attract readers for a larger payout, you may have lost your purpose in blogging.

Why did you want to start blogging? What are you giving back to readers? Do you need to step back and reconsider your goals?

You can easily spot a blog that only cares about making a buck – you feel no connection to it, and you are likely to not return. Even some blogs that write about “making money from blogging” are good reads – they offer something valuable to the reader, and care about keeping their reader interested. If I’m not happy with what I’m writing and my heart isn’t in it, I have to wonder what’s wrong. If it’s simply a lost muse, I can wait it out until she finds her way back. But if it’s because my focus has shifted past the writing of my blog, then it might be time to rethink what I’m doing.

So what do you think? Am I way off on this? I’d like to hear your thoughts on the topic.



Bring On The Glitz

Years ago when we lived in Oxford (Ohio), Aaron and I would host an Oscar party for all of our friends. We’d invite everyone we knew, buy lots of food and drink for the party, design and print off fancy ballot sheets for each guest, and spend all afternoon cleaning the living room.

Then as evening approached, we’d cram as many people as we could into our apartment right before the red carpet coverage started, and begin our evening of entertainment. Each person would fill out a ballot, choosing who they think would win for each category. Ballots had to be completed before the curtain came up so there was no cheating.

We’d critique and criticize each designer dress that came down the red carpet, laughing at some of the poor choices and applauding those stars who had sensible friends to tell them, “Trust me, you’ll look good in that.”

As each winner was announced, some would groan and others would cheer as we updated our ballots. We turned the entire award show into a sporting event.

Our last Oscar party was in 2004. After that we moved to Columbus, had children, and let life get in the way. We still watched the Academy Awards each year, always remarking how we missed our Oscar parties.

Well, now the party is back. Our house will play host to six others to watch Hugh Jackman try to breathe life back into the old Oscar. The drinks and snacks are ready, the ballots are printed, and it’s going to be a fun night.

My predictions? I’ll give you a few. Having seen Slumdog Millionaire, I’m nearly certain it’s the Best Picture winner. And I’m hoping Heath Ledger gets his posthumous Best Supporting Actor statuette.

I’m putting odds on Kate Winslet for Best Actress and Mickey Rourke for Best Actor. (It could be Sean Penn, but I’m pulling for the underdog.) WALL-E should get Best Animated Film.

As for the dresses, I’m guessing Angelina Jolie will look absolutely elegant, and while it’s always tough to predict the train wreck outfit of the night, Cameron Diaz is always a safe bet.

We’ll see how right I am at the end of the night.



Haiku Friday: Memories

Haiku Friday
I’ve been feeling a
bit melancholy lately
thinking of the past

I think I will start
sharing more stories from my
younger, pre-kid days

While chatting over lunch the other day, Aaron had to correct me on my own age. I had completely forgotten an entire year off that number – ha! Little young to start forgetting my age, isn’t it? Since then, I’ve been thinking back on how I’ve spent my almost 33 years.

I’ve shared some stories of my youth before, but I want to dig back into my mind and pull out more of the memories that have been pushed aside in favor of Wiggles songs and the names of the Backyardigans. One resurfaced recently when I read a story of another missing child, and I’m going to make an effort to write down the others when they pop into my head, even the painful ones.

To play along for Haiku Friday, follow these steps:

1. Write your own haiku on your blog. You can do one or many, all following a theme or just random. What’s a haiku, you ask? Click here.

2. Sign the Mister Linky below with your name and the link to your haiku post (the specific post URL, not your main blog URL). DON’T sign unless you have a haiku this week. If you need help with this, please let me know.

3. Pick up a Haiku Friday button to display on the post or in your sidebar by clicking the button at the top.

REMEMBER: Do not post your link unless you have a haiku this week! I will delete any links without haiku!



The Day I Was Nearly Kidnapped

Every time I read another story about a missing child, I get a knot in my stomach. I can’t imaging the pain of having your child abducted, even right from your own home while you sleep, with no idea if you will ever see your child alive again.

I’ll admit that I’m very protective of my two girls. They stay within my sight at all times when we’re at the playground. If we go to a crowded event, I prefer to make them sit in the stroller rather than risk turning my back and having one disappear into the crowd. I reinforce the importance of staying near mommy and daddy to Cordy, explaining that if she gets lost she could be gone forever. Yes, I might be making her fearful, but I’d rather her have a little scared of others if it means she’ll get to see adulthood.

This is more than a typical mama-bear response, I think, because I know how fast an abduction can happen. Because as a child I was nearly abducted myself.

I must have been 7 or 8 years old when it happened – I can’t remember exactly. During the summer I spent most of my time at my babysitter’s house, or at our community pool. The pool was about 3/4 of a mile away, along residential streets, and I was often allowed to walk to and from the pool from my babysitter’s house. It was a small town in the early 80s, when people left their doors unlocked while home and kids spent their days outside wandering the neighborhood.

This particular day it was hot and sunny, and I was walking back to my babysitter’s house from the pool dressed only in a swimsuit and flip-flops, with a beach towel draped over my shoulders. I always liked taking the alley home instead of the street. There was something more quiet and interesting about the alley – instead of seeing houses the way people wanted you to see them, I saw the real houses as I walked past the fenced-in backyards: laundry on the clothesline, lawn furniture and outdoor toys scattered across lawns, grassy areas full of dog poop that someone had yet to clean, a car on blocks, etc.

There was also a church that I would walk past in the alley, nestled between nice homes with its white exterior and stained glass windows. It always seemed out of place and larger than life when I walked behind it.

It was on this day that I was strolling down the alley and as usual, keeping my eyes on the ground as I kicked rocks ahead of me. I glanced up as I approached the church, and noticed a man walking towards me. I was a little startled, first because I had never encountered anyone else walking down that alley in the middle of the afternoon, and second because the last time I had looked up, there was no one coming down that long, straight alley. Where did he come from?

I looked back down at the ground again and tried to maintain my best not interested in interacting because I have to be somewhere soon aura, hoping he would be equally uninterested and pass me without a word. But as we walked closer toward each other, his eyes were locked on me, and he forced a smile.

“Hi, uh, do you know… uh, do you know where I can find a paint store?”

I’m sure I must have looked at him like he was insane. A paint store? What a weird question to ask a kid in an alley.

“No, sorry. I don’t know of one.” I replied, trying to keep the conversation as short as possible. I started to take another step towards my destination, but he didn’t move out of my way, and instead moved closer.

“Are you sure? I really need to find a paint store. C’mon, every town has one.”

At this point he was invading my personal space and I was distinctly uncomfortable. I took a step back from him. He was a little short, but still taller and bigger than me. I remember he had light brown hair , but was balding across the top of his head, making his forehead look enormous. His face was square with small eyes and a big nose, and his jaw was so tight I could see it clenched. He was trying to be friendly, but looked very uncomfortable.

While my finely-honed stranger-danger spidey-sense had been activated the minute he looked at me, it was now flashing orange caution lights in my head. He was either shady or mentally ill, and I couldn’t decide which.

“Sorry, I don’t pay attention to paint stores. I’m just a kid. Try asking at a gas station.” And with that I walked around him and continued on my way, heart pounding in my chest. I refused to look back at first – not wanting him to see I was nervous, but after a minute I did glance over my shoulder quickly.

He was gone.

I think not seeing him there at all confused me even more. But by the time I reached the end of the alley, turning onto the short street, I had dismissed the interaction as one of those weird but forgettable moments in life, calming down and resuming my typical kid thoughts. Some people are just odd.

But then, as I approached the corner of the main street – where I would then be half a block away from my babysitter’s street and from there in view of her house – I saw an older car turn onto the shorter street, pulling over at the corner. Adrenaline pushed my heart into my throat as I realized it was the man from the alley in the car. He rapidly got out of the car, still trying to act friendly, but now appearing more serious and still a little nervous as he walked towards me with a determined pace.

“Listen, I really need your help, little girl. Can you come with me and show me where the nearest gas station is?”

I remember glancing down the street each way. This neighborhood was always dead quiet in the afternoon, with everyone at work. I saw no one around, no one I could run to, and no one who would hear me scream. He was coming at me from the right, the sidewalk was directly in front of me, and there was a small hill on my left, with a large grassy yard. I didn’t know what to do, and simply froze as he approached me.

“Just go down North Street and you’ll see one,” I replied. At this point, red WARNING lights were flashing in my head. He was a stranger asking me to get into his car, which I knew was a bad idea. There was no reason for him to be seeking help from a kid.

“I’m not from here. Come on, help me out. It’s OK, I won’t hurt you.” He was getting dangerously close, and when he dropped the smile completely I no longer felt he was a harmless mentally ill person.

At this point I was very scared. “NO! Leave me alone!” I yelled at him while taking a step back.

The next two seconds still feel like slow motion when I replay it in my head. I remember him shifting his weight towards me. His arm beginning to extend. Hand reaching out to grab me.

I remember at the same time my legs working of their own accord. Instinct moving me up that little grassy hill out of his reach while my brain still tried to process what was happening.

I recall pausing at the top of that little hill, as my higher brain function connected with the cerebellum again, looking back at the man still only a few feet from me, still lunging forward from trying to get a hand on me.

Before he could completely recover, I ran full speed across the yard towards my babysitter’s house, running as if my life depended on it, because at this moment it did. I think I was screaming but I can’t really remember. When I reached my babysitter’s house, I no longer had my flip-flops on – I don’t remember when they came off my feet.

Here’s where I made my biggest mistake: I never told my babysitter. I didn’t tell my mom for a long time, either. I’d been told not to walk in alleys, and I was scared that I’d get in trouble for walking in the alley that day. I think I was worried they’d tell me I deserved what happened because I didn’t listen to them. So I stayed quiet, keeping this terror to myself and not thinking about stopping this man from trying this again. Years later, I still feel guilty over that. What if he abducted a different little girl because I never told the police?

There was no way I could have an adult with me at all times. But I had been taught to avoid strangers, and that lesson possibly helped save me from being kidnapped. It’s one time in my life that I’m glad I had such a strong mistrust of people. What if I had trusted him and let him get closer to me? What would he have done with me? Would I even be alive today?

I never saw him again, but I always looked for his face in crowds. In some ways, I still watch for him. That one short experience impacted how I view others, and it wasn’t until I had children of my own that I realized how much it has affected my parenting.

I know I can’t be with Cordy and Mira all the time. The older they get, the more time they will likely spend away from me. But I will do my best to teach them stranger safety, hoping that if they ever fall into a situation like I went through, they’ll get out of it safely.

And maybe they’ll be smarter than me and listen when told to stay out of alleys.



What Evolutionary Purpose Does This Serve?

Why is it when you utter the phrase “Give that to me” to someone of the 1-3 year old set, they immediately run away with wild abandon, head thrown back and laughing in defiance as they hold high the forbidden object?

And why is it the more serious you are about the need to remove said item from their sticky little hands, the faster they run?

Darwin, I’m having trouble with your theory of natural selection right now.

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